Evernote Business Launch Recap

I had the opportunity to attend the Evernote Business launch in Sydney, Australia this morning as the APAC team formally introduced the product to local users and press.

Evernote Business icon

The product is really interesting and I can see lots of opportunity for this to enhance how our business users create and share notes and audio from their Livescribe Smartpen. This was clearly evident as a number of questions from the audience revolved around how to streamline hand written notes into Evernote – and I was disappointed to hear one user saying they ban paper in meetings – preferring users to type notes directly into Evernote (really not conducive to effective collaboration in meetings)

We’re going to undertake some testing in the next few days with this and will blog further later this week. If anyone’s interested in helping with our testing, please let me know

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About Mark Parker

Mark Parker is the founder of Smart Selling International Pty Ltd. Smart Selling International is a niche technology market launch expert - helping technology companies launch and grow their brands in Australia, New Zealand, and parts of Asia. Mark is focused on Augmented and Virtual Reality, IoT, and digital data capture devices. You can find him online at - Twitter (@smartselling or @smartpen), LinkedIn - http://au.linkedin.com/in/smartselling
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2 Responses to Evernote Business Launch Recap

  1. assistivetek says:

    Hi Mark:

    I have been using the Livescribe SKY Wifi pen since it has been out and have reviewed it on my blog. It is invaluable in the work that I do in the field of assistive technology in many ways. Having notes stored and archived to Evernote is huge and big plus in helping many of the students I work with their organization. One of the issues I do face here in the US is that some public schools will not allow the students to use the pen and record teachers in the classroom. The Livescribe pen continues to be high on my list of tools for students with organizational and challenges when taking notes. If I can help you in any way- please feel free to reach out to me. You may also enjoy reading my blog: assistivetek.blogspot.com

    Regards
    Brian

    • Mark Parker says:

      Hi Brian
      Thanks for stopping by and commenting – I’ve been on your blog before and have referred a number of teachers and parents there over the years.

      Your question re allowing use of the pens in classrooms unfortunately is something we confront down here as well. And this is despite Livescribe’s really strong reputation in education plus our huge community of teacher advocates. I’ve actually taken to visiting schools simply to educate teachers and administrators that the pen isn’t a threat – but an opportunity.

      Interestingly, I see a key opportunity for Livescribe centers around the growing disquiet in education about the dependence on tablets in the classroom (as consumption devices) and the lack of focus on core hand writing and thinking skills – the Sky WiFi pen shows nicely how students can take notes, undertake independent thinking and problem solving – but then have this available in Evernote on their mobile device of choice.

      thanks again

      Mark

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