Smartpen – Our Livescribe site launches

I’m pleased to announce (belatedly) that we finally launched the Smartpen website yesterday. We got the site live with a full set of products and accessories along with our own database of knowledge and FAQ to help our local customers.

We still have a couple of minor quirks to iron out – namely getting the software to display the sales price consistently and updating some of the images to be better quality – but overall, we’re live and taking Livescribe orders in a more automated fashion.

The team put in some long days to get us to this point and we were really pleased to get some early positive feedback from visitors and customers – specifically the feedback from Rob Vos and Anita Swift.

As we’ve communicated to everyone who’s found us, we’re capturing every single piece of feedback and using this to fine tune how we engage with our customers and also how we ultimately engage with BigAnt and Livescribe as to where the Livescribe Smartpen is going.

What changes are we working on?

1.       On the site, we’re working hard to iron out a really annoying glitch as to how the RRP is displayed. For reasons unknown, the software “might” show a price that is ex-GST, or it “might” show a price that is inc-GST – we’ll have this resolved by the 3rd November.

2.       Some of the product images are a bit ordinary. We’ll spend some time over the weekend toying with these so that we can display really nice, clear images.

3.       How we account for delivery is still clunky. The software allows us to create a complex formula that “might” generate a more balanced delivery fee charge. This clearly needs more work and more data as to our actual freight charges. We’re probably going to move away from Australia Post due to the limitations as to what we can package and send.

a.       Just so you understand – we treat delivery as cost recovery. But this gets hard  to determine as we have items that are cubically large but light, items that are smaller but much heavier, and some small items that are also light.

I suspect we’ll default to a delivery fee that is blended for the larger and smaller items.

What else will we put on the site?

1.       We’re working to expand the product descriptions so that we can give a better indication of what each product set comprises

2.       We will be updating the FAQ to include some specific content to help Mac users understand how to use the product.

3.       PayPal as a payment option – I was convinced we wouldn’t be asked to accept PayPal but go figure day 2 and someone enquires as to whether they can pay via PayPal…

Your feedback is important. If you have any comments or suggestions please drop us a line or add a comment to this post.


About Mark Parker

Mark Parker is the founder of Smart Selling International Pty Ltd. Smart Selling International is a niche technology market launch expert - helping technology companies launch and grow their brands in Australia, New Zealand, and parts of Asia. Mark is focused on Augmented and Virtual Reality, IoT, and digital data capture devices. You can find him online at - Twitter (@smartselling or @smartpen), LinkedIn -
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2 Responses to Smartpen – Our Livescribe site launches

  1. Adam says:

    I’m glad you’re still working on the delivery charge calculation – since the site just calculated $26 postage for 2 x ink refills, I’m guessing that this is one of the items that is under development (a development which I hope to see reflected in my final invoice for Order id: #20).

    Speaking of ink cartridges, will you be stocking more colours (specifically blue med-point) soon?

    Great product – just need to get the distribution glitches ironed out.


    — Adam

  2. Thanks Adam, we caught you’re order and as you know, we adjusted the delivery fee. We’ll have this aspect of the site fixed by end of day 5/11 Brisbane time.

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