Livescribe Smartpen – As featured in The Age

We’re starting to see more and more traction from our social media efforts in relation to the promotion of the Livescribe Smartpen. We’ve been advised that the Livescribe product is going to be featured in Melbourne’s The Age newspaper. We’ll post a more specific link tomorrow.

Great news but with a slight dark cloud hanging over it…

The story came about after Age journo Charles Wright contacted us about the Livescribe Smartpen product that he’d heard about. I always appreciate it when people (be they users, prospects, or customers) can see beyond the shallow dazzle portrayed by the big box retailers and seek out suppliers like ourselves who focus on customer service and customer experience management.

So we took the time last week to catch up with Charles for a coffee in St Kilda and to supply him with an evaluation pen. I won’t seek to quote Charles but he’s clearly impressed with the product; so much so that he’s referred a number of friends to us so they can purchase a Livescribe pen for themselves.

It’s really good to see respected journo’s of Charles’s calibre picking up the Livescribe pen and ‘getting’ the potential so quickly. The story is likely to generate some nice demand for us (and the evil empire) though given we’re in the twilight zone of current stock vs. fresh supply at the higher purchase price we’ve got a tough job to manage tomorrow.  Bear with us if you find us out of stock…

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About Mark Parker

Mark Parker is the founder of Smart Selling International Pty Ltd. Smart Selling International is a niche technology market launch expert - helping technology companies launch and grow their brands in Australia, New Zealand, and parts of Asia. Mark is focused on Augmented and Virtual Reality, IoT, and digital data capture devices. You can find him online at - Twitter (@smartselling or @smartpen), LinkedIn - http://au.linkedin.com/in/smartselling
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