Livescribe @ Assistive Technology Forum – Day 1 Recap

Yesterday was day 1 of a 2-day, multi city event with Livescribe. In conjunction with Livescribe we’re exhibiting the Livescribe Pulse Smartpen at the biennial Assistive Technology Forum.

Given we’re doing quite a bit of work with this segment I figured this was going to be a pretty cool day talking to a lot of great people who are doing wonderful things with students who don’t have the opportunity to learn like some of us – and I was right.

The event was very well run and even though I’m not directly involved in Education I thought the speaker line up was first class – the opening address by Professor Ron McCallum was first class and one of the most entertaining speeches I’ve heard in many years of attending conferences.

I was surprised (and a little disappointed) that there wasn’t a greater use of tools like Twitter and Facebook at the event, particularly given the technology focus. I would have thought speakers on technology like Gerry Kennedy, or the reps from Microsoft and Apple would have been encouraging use of these tools.

We had a really busy day with literally hundreds of attendees wanting information about Livescribe. The attendees kept us on our toes by throwing many different types of ‘Can it help if…’ scenarios at us. A common theme was how Livescribe can help students participate and remain relatively independent in the classroom.

I was pleased to meet a number of our existing customers – and we owe them big thanks as they often hung around our stand talking to prospective customers – there is no power greater than an existing customer talking enthusiastically about your product.

Newcastle is the next stop tomorrow. We’ll be Twittering again, sharing photos, and talking to as many people as we can. If you’re coming to the Newcastle event, please stop by.

About Mark Parker

Mark Parker is the owner of Smartpen - a business unit of Smart Selling International Pty Ltd. Smartpen was the first sales agent for Livescribe in Australia and offers the most comprehensive range of Smartpens and accessories available in Australia. As the founder of Smart Selling, Mark is (also) focused on helping sales focused organisations understand and harness emerging web 2.0 technologies in the social media, enterprise 2.0, and sales 2.0 space. You can find him online at - Twitter (@smartselling or @smartpen), LinkedIn - http://www.linkedin.com/in/smartselling
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